Maersk’s failure to protect its liner market share in the last 3 years has cost
it dearly, as it gave up at least $4 Bn in foregone profits that Maersk would
have been able to generate if it had maintained its global capacity share at 18%
instead of the current 15.5%. In its stead, Maersk has chosen to invest almost
$10 Bn of incremental capital in its logistics services since 2020 as it pivoted
to the logistics integrator strategy.
However, in its latest 2nd quarter financial report, Maersk’s